P.S Nope we didn’t change Collette away! She had really bad cramps on the day of the shoot so I got my friend’s sister Victoria to shoot for us! Also, I was the photographer for this collection! Love the entire set of photos! Victoria was such a darling to shoot with!

Collection 11 is one of Mei and my favourite’s! LOTS of my favourite pieces!!! So yup, be sure to visit COLLECTION 11 if you haven’t!

FLEASHLIGHTBATTERY 3
Date: SATURDAY 10 JULY 2010
Time: 2PM – 9PM
Venue: *scape Youth Park

Hi girls! We’re back with an update featuring lots of pretty floral and feminine pieces! This collection features 12 unique designs! I got to say I LOVE all the pieces in the collection cause I solely picked it together with the help of my girlfriend, Eileen!

Shall do a short post on some of the pieces featured in our next collection!

First off we have a super pretty floral dress! Love how our dear Collette looked in this piece. Super feminine and sweet!

This piece is suitable for both school or shopping trips and I love the ruffles at the front of the dress!

Next off is my favourite outfit for this collection! A peach ribbon top with grey shorts! Love the colour combination! The ribbon top comes in black as well!

Another floral piece would be this tube dress which comes in both grey and pink! Wear it to school, out shopping with the girls, to the beach, dates or anywhere! Goes well with flipflops, wedges or even your favourite havaianas!

The preview for Collection 8 is now up on our Facebook account! So head there to check out the rest of the lovely pieces we have for this collection!

We’ll be launching Collection 8 on Tuesday so stay tune for our mailer!

Preview for C8: http://www.facebook.com/album.php?aid=18890&id=100000177552519

Since I’m pretty bored right now, thought I should at least squeeze in a post!

So on last Saturday, RUNWAYLABEL participated in the FLEASHLIGHTBATTERY FLEA MARKET II @ *Scape Youth Park!

It was nice meeting all of you lovely customers! Though the weather was scorching hot but thank god it didn’t rain right! And also it was mad packed but I hope all of you love your purchases! So heartwarming to see customers telling me that they’re in our mailing list and all! :)

I had to handle all the misc stuffs for the flea alone cause Mei’s overseas! But thank god for my 2 lovely girlfriends who’s so willing to help me out, things were much more easier!

For those who missed out on the flea, here are some visuals taken on the flea itself!

People people EVERYWHERE!!!

(credits to FLB)

Our barcode namecards!! :>

SALEEEEEE~~

My 2 beloved girlfriends Eileen & Sheaujyu!

Made new friends with Emily & Fenyx from the stall beside us! They are uber cute girls!!

Bought Frolick for my girlfriends! A way of saying thanks to them for helping me! :>

Here’s me in my new maxi dress which I uber love and also my Diva accessories worth $8x (IKR) and check out the Rayban aviators that I got at the flea itself for freaking $8!!! Dirt cheap!!

To all who missed out on this flea and couldn’t get all the cheap deals that we’re offering, fret not cause we’ve just updated with a Post Flea Sale!

All apparels are going below $20 and bags at $22! Just launched it this afternoon and some items have already been snapped up! So do hurry down now to RUNWAYLABEL and get your cheap thrills!!! http://runwaylabel.livejournal.com/1946.html

P.S Our new collection will be launched next week! :>

SWAP & $HOP 2009
“The Flea Before Christmas”
ST JAMES POWERSTATION
SUNDAY, 20TH DECEMBER 2009
TRADING BEGINS 4PM PROMPTLY TILL 9PM

RUNWAYLABEL is finally going for our first ever flea market and we are extremely excited about it! Come celebrate an early Christmas with us, together with the rest of the crew of this event! There are TONS of stalls selling lots of awesome stuffs ranging from apparels to accessories to vinyl records and there’s even a tattoo exhibition! With more than 250 stalls, there’s definitely something that catches your eye!

With tons of activities lined up for you guys, this event is HUGE, MASSIVE and BIG! You know you definitely gotta be there!

Can’t get enough of the flea? Join us for another round of fun at the after party right after the flea!

SOUND SERIES II
“Back 2 The Beats”
“The Official After Party of Swap & $hop 2009”
20th December 2009
ST JAMES POWERHOUSE/BOILER ROOM
Doors open at 4pm SHARP

Get into the groove with performances by aspiring local bands and musicians and also an exclusive fashion showcase by Ohsofickle!

Whats more, catch RUNWAYLABEL’s very own in-house model, Collette Claire Miles strutting her stuff down the runway at the event!

Spot our booth, dig for cheap thrills! Grab your girlfriends, boyfriends, friends and come on down for the biggest flea event of year 2009!

All apparels from past collections are going at super low prices! Think $10 $15 $20! Whats more, we’ll be launching Collection 6, The Christmas Collection at the flea market itself! Featuring brand new pieces not launched at the online store yet!

It’s time to get up close and personal with the girls from RUNWAYLABEL! The duo behind the online store and not to forget our in-house model! Don’t be shy, we won’t bite! Feel free to take a photo or two!

This is Alethia, signing off! See you girls then while Mei and I get busy with the preparation of the flea!

Ciao~

**For more details about the event, visit here: http://www.facebook.com/home.php#/event.php?eid=182229442601&ref=ts

COLLECTION 5, THURS 9.30PM!
PREVIEW HERE!

Hi girls, we know we haven’t been updating this space regularly due to the heavy stressful workload from school :( this would be the last collection before our CT starts and we’ve brought in some pretty awesome laid back designs suitable for both school and play. We, ourselves, loveeeeee laid back pieces! Stuffs that you can just slip on, match it with a pair of flops (the weather has been really bad these days and you never know when it’s gonna storm so better prevent our precious pumps/heels from getting all wet stinky and all muddy!) and head out to school, shopping (oh the feeling of walking around in comfort ~<3) and play.

Also, if you have been checking into RWL’s site regularly you’d have known that we have a new face in the house (well if you don’t, then you really ought to join our mailing list for updates hehezzzz) & she’s none other than pretty Collette Claire Miles :) Watch her in action on Thurs, 9.30pm when we launch our latest collection! See you then!

XO Ale & Mei <3

p/s we’d appreciate it if you girls leave your orders at the site itself as we do not check this space out frequently thank you :)

After a hiatus of 2 weeks, we’re back with a mega collection launch! So they say, the third time’s always a charm! Our goodies get better and bolder each week and we’ve finally brought in some feminine pieces for the girlies! Not to forget, our favourite rocker chic items which glams you up instantly!

What to expect at Collection 3? To start off, here’s our favourite rocker chic items…

Black Studded Waist Dress- $26

Want something special and unique apart from the usual little black dresses you see? How about a Black Studded Waist Dress? I can vouch for its superb good quality of this dress! Plus there’s a zipper at the side for easy wearing! Look at how awesome it is when paired with my newly bought studded heels!

Speaking which, I LOVE my newly bought studded heels! Tell me it’s awesome, hahaha! Got it at Bugis Street at only $35!!! P.S It’s my first pair of studded heels :) Been looking for a perfect one and finally I found one! Whats more, it’s comfortable too! Alright enough of the sidetrack, let’s zoom in to the main topic!

Topshop Inspired Ruched Sleeve Power Shoulder Dress- $27

This is by far my most favourite power shoulder dress among all that we’ve brought in so far! Love the awesome material, love the perfect cutting and fit, love the unique details at the back and whats more, in my favourite style, power shoulder puff sleeves!

I’ve cropped the photo so that you girls can take a closer look at the details at the back. Isn’t it stunning? So not the usual online apparels you see! This piece is so carefully designed and manufactured! Psst, the cutting actually gives you a slimmer silhouette!

Long Face Tunic- $22

Want something casual yet stunning enough for school? Slouchy tunics are the perfect choice! I remember when Mei first showed me this piece I went like “Who’s that guy in the front?” Hahahah! This comfy piece can bring you to school, to town, or even to dates! Just mix and match to suit your own style! If I’m heading to town, I would definitely pair it with lame leggings and glam it up with accessories and not to forget, that gorgeous heels! Else I’ll wear it on its own or pair it with shorts for that casual look for school! What’s more it’s CHEAAAAAP!

Studded Shorts- $24

This is not your kind of simple black shorts but a high waist studded pair! Smocked at the back, this pair is stretchable to suit all body sizes! Pair it with a simple slouchy tank, with heels or oxfords, and you’re ready for school or shopping trips! This pair has been wiped out as of yesterday’s launch!

&My god… This is my first photo for RUNWAYLABEL! Wanted to stay behind the scenes but friends and photographer insist that I should model and show my face to the camera! My take? I prefer to be behind the scenes replying emails, hahah!

Hot Pink Panel Bandage Skirt- $23

Enough of the simple and normal black bandage skirts in lame, bodycon, snakeskin or whatsoever material! Time to spice up that wardrobe of yours and add some colour with this Hot Pink Panel Bandage Skirt! Material is fab and stretchy and whats more, its in my favourite colour, hotpink! Geez.

Fred Perry Inspired Top- $20

This piece is fab in terms of cutting, material and versatility! Checkered prints can never go wrong with anything. Whats more? Check out the awesome pricing! Yes dearies, we took in your feedbacks and tried to provide you girls with awesome pieces in cheap and definitely affordable prices! I love how I styled Mei for this outfit. Spells H-O-T! My babygirl has such a superb figure ain’t it ;)

Oh in case you don’t know, this piece has been snapped out as well! See what I mean when cheap thrills are hard to come by! Do let us know if you wish to see more of this piece in other prints like solid colours, checkered etc. We’re gathering feedback for our suppliers as well!

&Now, the feminine pieces! Yes I know, you’re finally seeing flirty and feminine dresses at RUNWAYLABEL! Fret not girlies, I’m a HUGE fan of dresses so I’ll definitely bring it in for you! Plus, they’re all made of superb material and cutting. Psst. I’m a sucker for that. I know how many of you moan and grumble over the bad quality and material of online apparels. I’m an online shopper myself so I know how many of you feel that way!

Tie Dye Maxi Dress- $30

The first maxi dress that we’ve brought in! Whats more, it’s my first owned maxi dress! Yes, I kept it for myself! Couldn’t resist the pretty colours and in my favourite material, chiffon! I screamed at the sight of it when I saw it at my supplier!

Friends should know I’m very very petite in real life and I’ve always wanted a maxi dress but it’s always too long for me :( But this awesome piece is at just the right length for me! Fret not it’ll be too short for the tallies as well! It’s perfectly fine for Mei as well. Length is adjustable due to it’s halter neck design!

Love how this maxi gives out the flowy flirty feel. Perfect for trips to the beach or pair it with wedges and head out to town, just like how I wear it!

Double U Back Lace Dress- $25

I absolutely love this pefect lace bodycon dress! Fret not about it being sheer as it comes with an inner lining. However, nude undergarments are still recommended. Pair it with wedges or pumps for a more feminine feel and accessorize with pearls! OR, glam it with studded heels and pair it with an awesome bag for a slightly more different style! It’s all about mixing and matching! Psst… It’s too late cause this perfect dress is all sold!

Exposed Shoulder Lace Dress- $25

Think this is another lace bodycon dress? Check out the sexy exposed shoulders! Guess what, Mei and I didn’t even realise of the exposed shoulder design till hours after we got the dress, hahahah!

Shift Dress in Navy Blue- $27

Shift Dress in Black- $27

This shift dress gives out a slight Chanel and Audrey Hepburn feel. With 2 favourite colours to choose from, Black & Navy Blue, this is perfect for working ladies and dates with your partner!

Tri-Colour Block Dress in Grey- $27

Tri-Colour Block Dress in Black- $27

This tri-colour block dress has got to be one of our favourites of this collection! Love the colour combination of this beautiful piece! In stretchable bodycon material, this can suit all body sizes and bring you to school or shopping trips!

Studded Chain Bag in Black- $30

Studded Chain Bag in Red- $30

This is RUNWAYLABEL’s utmost favourite of the collection! Studded Chain Bag in awesome bold red and mysterious midnight black! Mei practically pounced on this piece and she kept the black one for herself! This bag didn’t come easy! We made our orders with our supplier and had to wait 2 weeks for it! A must have for all fashionistas out there!

Hope you dearies love this mega collection that we’ve brought for you! School’s resuming for us both next week and we’ll have lesser updates by then so pardon us with the replying of emails and packing of parcels etc!

We’ll still keep a lookout on awesome pieces for you girls. Let us know what you will wish to see at RUNWAYLABEL and give us your honest feedbacks!

Also, would wish to express my gratitude to our dearest friends who helped both Mei and I in this collection! From sourcing of the pieces, to our photoshoot, helping us style our outfits, helping us with the measurements and the price quoting etc! Thanks Cheryl, Jessica, Sheaujyu & Eileen!

Before I go, here’s my favourite photo among the whole lot!

Heheh sorry, had to show the narcissitic side of me! Alright, hope you girls love your purchases! Look forward to hearing from you girls again.

P.S Will be having a flea in the month of Nov! It’ll be the greatest opportunity to know you girls better! Till then!

Signing off,

Alethia

It’s been quite a long time since we’ve updated this space as we’re pretty busy handling both C1 and C2! Guess by now you girls would have looked through both collections, if there are any comments please do leave us feedbacks here or over at the online boutique itself thank you! :)

We have heard some comments regarding our pricing for some pieces and we’d like to appeal for your understanding. Cost over at our side is pretty high with fees to pay for the photographer, studio, model and much more. Therefore we had to take these costs into consideration as well, hence pricing is a tiny winy bit high. But but but, we can assure you that all items we’ve brought in are worth every penny :) and we’re trying our best to provide you girls quality and stylish clothings at a lower price!

We know that collection 2 is a little small but we just wanted to give you girls a mini weekend surprise :> HEHEZ hope you girls loveeee the collection!

ANW!
This is dear Charis, our current model! We are thrilled to have a new face for RWL, how about you? :)

MIDNIGHT BLUE CROPPED BLAZER IN BLUE AND BLACK

CROTCHET CROPPED TOP IN BLACK AND WHITE

BLACK SUEDE SEQUIN BLAZER (Mei’s fav piece couldn’t resist this versatile stylish piece so she kept one for herself! yours only @ $27.50 it’s steal, really!)

BLACK POWER SHOULDER DRESS

Available items from Collection 1!

LACE BODYCON DRESS IN NUDE AND BLACK

BLACK POWER SHOULDER DRESS (LAST PIECE!)

FRINGE BODYCON DRESS IN BLACK AND GREY

BLACK SEQUIN SKIRT

Do look out for our next collection, its going to be great. We’d be bringing in this A-M-A-Z-I-N-G chained bag in black and red (bold and chiooooo hehe ^^).
We might be doing a short “behind-the-scenes” post for our next blogpost so stay tuned! :D

XOXO,
ALETHIA & MEI <3333333

RWL aims to cater to a wider customer base with weekly updates from RWL Collections, Alethia’s individual collection and Mei’s individual collection. Each collection, we bring you a variety of clothes with different syles and different looks, all at an affordable price. Get dressed with style and with confidence.

RWL Collections are clothes which are of the latest fashion and trends. Feminine, stylish, glam, rocker chic? You name it we got it. All items are carefully handpicked and imported by us both, with styles inspired from our favourite brands Balmain, ASOS, Topshop, F21 etc.

Looking for the perfect feminine pieces, something simple yet glamourous and able to bring out the feminine side of you? Alethia’s individual collection are full of sophisticated and stylish looking pieces which are suitable for dates, girlfriend outings and also simple yet dressy enough to bring you to school.

Into the rocker chic look with studs, mesh, leather, chains and whats not? Mei’s individual collection will definitely be the right place to shop at. With clothes which oozes style and brings out that rocker chic in you, you know you gotta have it!

At RWL, all clothes, accessories, bags and shoes are all carefully picked and sourced by us with the material, design and cut all taken into serious consideration. Expect nothing but glamorous and chic looking pieces!

Here at THE RWL BLOG, be the first to read the latest fashion updates and get hold of first hand previews and promotion updates! Updated almost daily, we teach you how to mix and match your outfits and be downed in the latest trends in the most affordable prices!

Stay tune for our first collection launching on 21 SEPT, MON!

A whole lot of fashion updates awaits you!